Photographs on this website are from studies conducted by VOX.

About Us

VOX is a Brazilian company created in 2007 by Dora Faggin and Francisco Freire to develop inspiring researches, based on a methodology that combines techniques of visual anthropology, cinema and design.

We produce strategic knowledge for companies, governments and organizations that seek to stay up to date, transform, plan ahead and build truthful relations with people.

With a profound understanding of Brazilian people’s everyday life and imaginary, and supported by academic knowledge and the use of videos, we bring our clients closer to their public’s reality, offering insights and consistent answers to the decision-making process.

DORA FAGGIN

Partner and Research Director

Graduate in Development Studies from Birkbeck College, in London, having lived there for 7 years. Prior to that, Dora studied History at Universidade de São Paulo (USP), Industrial Design at Universidade Presbiteriana Mackenzie, and Visual Arts at Fundação Armando Alvares Penteado (FAAP). Her first work at the research field was her thesis on Urban Violence in São Paulo. At VOX, she oversees the studies design and coordinates the projects analysis.

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FRANCISCO FREIRE

Partner and Executive Director

Graduate in Social Communication from Fundação Armando Alvares Penteado (FAAP), he majored in Cinema and Video at New York Film Academy and in Screenwriting at London College of Communication. Francisco started his career as a freelancer in 2001 working on video researches for advertising agencies such as AlmapBBDO, Lew’Lara and W/Brasil. At VOX, he is in charge of projects planning and management.

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Clients

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" VOX has what is scarce in the research universe nowadays: intelligence! All the projects we have done together – and there were many – surpassed the expectations and brought long-term learning to the business. I highly recommend VOX! "

PATRÍCIA FONSECA

Knowledge & Insights Director Coca-Cola Brazil

" All the projects I have done with VOX have brought findings that made a lot of difference to the work we were doing with the brands. VOX always brings a fresh, insightful and profound look in an engaging way that takes us into that reality. "

RENATA D’ÁVILA

Chief Strategy Officer F.Biz

" Whenever we need a thorough yet innovative look about any relevant issue for Globosat channels, VOX is a wise choice. We know we’ll have access to a content that will take in important perspectives, beyond the common sense, and that the presentation will always be a moment for generating insights, which is much valuable for the teams. "

GIANI SCARIN

Research and Market IntelligenceGlobosat

" We commissioned VOX a challenging and innovative research. Since the first meeting, we felt that VOX had expertise and experience in working with qualitative researches within the Brazilian context. We greatly appreciated the report accompanied by videos, which brought us closer to the public and gave us a broad dimension of the work done. They understood, from the beginning, the research profile and goals, and they carried it out with excellence. "

LAIS FLEURY

“Childhood and Nature” Director Instituto Alana

" VOX jobs are high-quality! The team is very committed to delivering impactful results, not only pointing up our client’s voice but with deep analyses that explain the study context in a unique way. All this makes the jobs important components for the company in the decision-making process. "

BRUNA IMAI HOSHIKO

Business IntelligenceBrasilprev

Manifesto

WE STUDY PEOPLE

Studying people is more than following the world’s movement.
It is to understand why it happens and where it goes to.
It is about knowing history, culture and society, and understanding
how all this adds up to dreams, values and day-to-day choices.
Studying people is to have respect for them, establishing a trustful
and close relationship.
It is the possibility to look at each fragment and afterwards see the whole
with clarity, in order to understand the present and build the future.
Studying people is to share knowledge, using resources that connect, convey,
touch and speak the language of all.
It is to have contact with life itself, being able to reflect on it for creating paths
to change reality.
Studying people is being alive and willing to listen, observe, learn.
It is being horizontal in relationships, recognizing the differences, desires
and needs of each one, in each group.
It is to understand that even though we are different, we are still people,
and that the new depends on all of us.
For us, studying people is much more than doing researches.
It is a way of living and seeing the world. A commitment to ourselves,
to others and to our own time.
read moreto recall

Approach

From a human-centered perspective and based in the context in which they live, we use a transdisciplinary approach integrating anthropology, psychology, sociology, communication and design thinking, in order to unravel the relation between subject and culture and to create a fruitful environment for generating knowledge and insights.
Values, actions and emotions of each individual define the elements that orbit their universe, reflecting the culture in which they are inserted.
Understanding these elements allow us to identify
the cultural matrix of a person or a social group to
detect their needs and desires.

KNOWLEDGE

The knowledge gathered for over 10 years doing researches about Brazil and the Brazilian
people is one of our assets and it contributes to each new project we carry out.
  • 2,000+ households visited in both
    small and big cities around
    all the 5 regions of Brazil
  • diversity ethnographic interviews with
    people of all classes,
    genders and ages
  • 100+ in-depth interviews with
    scholars and experts from
    different areas
  • collection 3,000+ hours of video in high
    definition about Brazilian
    people’s everyday life
  • 800+ titles studied among
    books, theses and
    academic articles

Methodologies

We adjust different techniques of the market and the academy
to develop exclusive research methodologies capable of catching
the essence of the participants’ universe in the most real, ethical
and spontaneous way.

VOXtalk

Individual in-depth interview at the participant’s household or workplace.
Average length: 1 hr. 30 mins.

VOXgroup

Discussion group among acquaintances at one of the participants’ house.
Average length: 2 hrs.

ethnoVOX

Ethnographic observation of the participant’s daily life aiming to portray their context, habits and behavior in
a real and spontaneous way.
Average length: 8 hrs.

directETHNO

Ethnographic observation directed to a specific subject
or event.
Average length: 2 hrs. to 4 hrs.

interACTIVE

An inside look at the participant’s daily life from their
own perspective through activities that encourage the
production of texts, videos and photos.
Variable length (smartphone is required)

intimateEYE

Research of the participant’s context, details and personal belongings related to the study.
Average length: 30 mins.

culturalDIVE

Cultural immersion based on behavioral observation
and spontaneous interviews on-site.
Average length: 3 hrs.

shopDIVE

Follow-up to purchase processes (online or at POS), registering participants’ experience before, during
and after it.
Average length: 2 hrs. to 4 hrs.

VOXbridge

Arrangement of guided tours for meeting and interacting with a certain public or reality.
Average length: 2 hrs.

deskVOX

Bibliographic research and secondary data collection
on the subject using books, academic theses, articles, websites, social media and videos.
Variable length

VOXmeasure

Quantitative methodology for data collection from individual interviews based on structured questionnaire and statistical analysis.
Variable length

VOXpro

Individual interview with scholars or experts on the field related to the research topic.
Average length: 1 hr. 30 mins.

video-recorded methodologies

PREVIOUS STUDIES

Some of the main subjects researched in the past few years.
  • Childhood and nature
  • Healthiness
  • Content consumption
  • Brazilian Northeastern culture
  • Indulgences
  • Fashion and retail
  • Popular cars
  • Happiness
  • Television
  • World Cup
  • Family compositions
  • Eating habits
  • Changes in women’s role
  • Finance apps
  • Investments
  • Human motivation
  • Running
  • Generations in Brazil
  • Extreme sports
  • Education
  • Commercial breaks
  • Public and private universities
  • Relations with digital media
  • Tourism in Brazil
  • Piracy
  • Cable TV
  • Second screen apps
  • Political protests
  • Religious strategies
  • Class C
  • Adolescence
  • Suburbs beauty salons
  • Digital profiles
  • Men in modern society
  • Work future
  • Private welfare
  • Cosmetics and personal care
  • Concrete and symbolic dimensions of water
  • Urban life
  • Belonging
  • Commemorative dates
  • The Olympics
  • Vanity and beauty
  • Air travels
  • Economic crisis
  • Luxury nightclubs
  • Social differences in Brazil
  • Brazilian popular esthetics
  • Beach culture
  • Draft beer vs. Bottled beer
  • History of advertising in Brazil
  • Beef
  • Foreign taglines

Outputs

Our reports and presentations are designed to inspire and invite
the audience for a dive into the studied universe through an esthetic experience that includes texts, videos, infographics and photos.