About Us
VOX is a Brazilian company created in 2007 by Dora Faggin and Francisco Freire to develop inspiring researches, based on a methodology that combines techniques of visual anthropology, cinema and design.
We produce strategic knowledge for companies, governments and organizations that seek to stay up to date, transform, plan ahead and build truthful relations with people.
With a profound understanding of Brazilian people’s everyday life and imaginary, and supported by academic knowledge and the use of videos, we bring our clients closer to their public’s reality, offering insights and consistent answers to the decision-making process.
Graduate in Development Studies from Birkbeck College, in London, having lived there for 7 years. Prior to that, Dora studied History at Universidade de São Paulo (USP), Industrial Design at Universidade Presbiteriana Mackenzie, and Visual Arts at Fundação Armando Alvares Penteado (FAAP). Her first work at the research field was her thesis on Urban Violence in São Paulo. At VOX, she oversees the studies design and coordinates the projects analysis.
Graduate in Social Communication from Fundação Armando Alvares Penteado (FAAP), he majored in Cinema and Video at New York Film Academy and in Screenwriting at London College of Communication. Francisco started his career as a freelancer in 2001 working on video researches for advertising agencies such as AlmapBBDO, Lew’Lara and W/Brasil. At VOX, he is in charge of projects planning and management.
Clients
Manifesto
WE STUDY PEOPLE
It is to understand why it happens and where it goes to.
It is about knowing history, culture and society, and understanding
how all this adds up to dreams, values and day-to-day choices.
Studying people is to have respect for them, establishing a trustful
and close relationship.
It is the possibility to look at each fragment and afterwards see the whole
with clarity, in order to understand the present and build the future.
Studying people is to share knowledge, using resources that connect, convey,
touch and speak the language of all.
It is to have contact with life itself, being able to reflect on it for creating paths
to change reality.
Studying people is being alive and willing to listen, observe, learn.
It is being horizontal in relationships, recognizing the differences, desires
and needs of each one, in each group.
It is to understand that even though we are different, we are still people,
and that the new depends on all of us.
For us, studying people is much more than doing researches.
It is a way of living and seeing the world. A commitment to ourselves,
to others and to our own time.
Approach
the cultural matrix of a person or a social group to
detect their needs and desires.
KNOWLEDGE
people is one of our assets and it contributes to each new project we carry out.
-
2,000+
households visited in both
small and big cities around
all the 5 regions of Brazil -
diversity
ethnographic interviews with
people of all classes,
genders and ages -
100+
in-depth interviews with
scholars and experts from
different areas -
collection
3,000+ hours of video in high
definition about Brazilian
people’s everyday life -
800+
titles studied among
books, theses and
academic articles
Methodologies
to develop exclusive research methodologies capable of catching
the essence of the participants’ universe in the most real, ethical
and spontaneous way.
VOXtalk
Individual in-depth interview at the participant’s household or workplace.
Average length: 1 hr. 30 mins.
VOXgroup
Discussion group among acquaintances at one of the participants’ house.
Average length: 2 hrs.
ethnoVOX
Ethnographic observation of the participant’s daily life aiming to portray their context, habits and behavior in
a real and spontaneous way.
Average length: 8 hrs.
directETHNO
Ethnographic observation directed to a specific subject
or event.
Average length: 2 hrs. to 4 hrs.
interACTIVE
An inside look at the participant’s daily life from their
own perspective through activities that encourage the
production of texts, videos and photos.
Variable length (smartphone is required)
intimateEYE
Research of the participant’s context, details and personal belongings related to the study.
Average length: 30 mins.
culturalDIVE
Cultural immersion based on behavioral observation
and spontaneous interviews on-site.
Average length: 3 hrs.
shopDIVE
Follow-up to purchase processes (online or at POS), registering participants’ experience before, during
and after it.
Average length: 2 hrs. to 4 hrs.
VOXbridge
Arrangement of guided tours for meeting and interacting with a certain public or reality.
Average length: 2 hrs.
deskVOX
Bibliographic research and secondary data collection
on the subject using books, academic theses, articles, websites, social media and videos.
Variable length
VOXmeasure
Quantitative methodology for data collection from individual interviews based on structured questionnaire and statistical analysis.
Variable length
VOXpro
Individual interview with scholars or experts on the field related to the research topic.
Average length: 1 hr. 30 mins.
PREVIOUS STUDIES
Outputs
the audience for a dive into the studied universe through an esthetic experience that includes texts, videos, infographics and photos.